Sunday, August 20, 2006

 

coming of Firefox 2 presaged by a crop circle

In the 1990s, one company distinguished itself by using what it claimed was a grass roots campaign of people supporting it and its products.

When the truth came out, their efforts were quickly renamed astro-turfing by the real public, people that actually exist - not ones that are made up.

Firefox is a web browser that has a lot of support. The enthusiasm is for how many of the official file formats it supports, the fidelity with which it renders these things, and how up-to-date it is with things like JavaScript.

Plus, people do not mind that when they just have to switch operating systems because they have too many problems with their computer - they can use Firefox on their new one. Firefox knows how to run on lots of types of computers and operating systems. It is smarter than a lot of browsers in that regard too.

Anyway, this year a couple marketing interns at Mozilla had a dream. They wanted to create a huge crop circle to draw attention to the new release, which at this point is just months, or maybe only weeks, away. You can download the movie, which is in standard QuickTime format (works with (Macintosh and MS-Windows), by clicking on one of the pictures in the blog entry linked to below.

The Road to Firefox 2 Blog Archive Behind the Scenes: The Firefox crop circle!:
...not only completed successful internships as documentary filmmakers for Mozilla, but also left a 45,000 sq. foot crop circle in our wake. Through our video blogging, we brought people a little bit closer to the heart of Mozilla...

It is kind of cool that they came up for the idea of something like this.

It is way better than some huge corporation that comes up with a plan to write graffiti all over some city's sidewalks, streets, and buildings.

Also, people tend to think of the Fall as the time of harvests and mysterious things. Humans have been harvesting their crops for thousands of years during the Fall.

This fall, they will be harvesting Firefox 2!


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